From Local to Global: The Sweet Journey of Jack & Co. to growth

Have you ever heard of elderberries? It is among the most beneficial fruits in the fight against colds and strengthening immunity.

Nikki Schoeny and her husband penetrated the wonders of this berry and founded Jack & Co. Elderberry syrupa company selling organic elderberry syrups and products.

Still in 2019 BC (before COVID), they started their business from their home, selling locally and gaining traction word of mouth How the couple worked full time with children needed to set up a website quickly and easily.

They had no experience with the e-shop and it took off quickly. Nikki says, “we were building the plane in the sky while it was flying.

And they chose Ecwid to help guide them to their destination. Their business quickly became a success and Ecwid was and still is by their side throughout their journey.

Jack & Co. exponential growth sprouts

When COVID hit a year later, their sales skyrocketed. As the disease spread and uncertainty grew, people wanted to avoid it at all costs and build immunity.

Jack & Co. customers called that their products were recommended by nurses. Their customers were stopping shoppers in the cold and flu section and telling them to buy Jack & Co elderberry syrup instead. Even the local news featured them on their station.

The store went from local to national per national, full time undertake in a short period of time.

More, starting in 2022, the company roughly doubled its revenue during the year off-season months. Their income on Ecwid is constantly growing, even during less busy periods such as summer (previously back to school and cold and flu season begins.)

We interviewed Nikki Schoeny to find out how Lightspeed’s Ecwid helped their business handle insanely high demand by reducing manual tasks, saving costs and rapidly building their online empire.

Let’s dive into the sweetness!

A prolific, elegant store

As mentioned, Nikki and her husband needed a website for their business – and fast. Nikki set up her Ecwid website in a single afternoon.

It worked so well for us that we could get something out quickly because we didn’t have time; we had to work on our business. I didn’t have time to be a web designer at the time. It worked great for us to just be able to move. Nikki Schoeny, owner of Jack & Co. Elderberry syrup

They also wanted to offer an option to pick up in the shop and pay in cash on arrival because many customers would still prefer it. And with Ecwid, they can provide that option at checkout.

With her marketing background, she designed her logo, takes product photos in house, and develops its brand. Just look how elegant:

As the company has grown significantly, it is now looking to expand its workforce. Their goal is to shift their time and focus away from production, move more towards business operations and incrfacilitate their marketing efforts.

HAS Cost effective, An efficient payment solution

Jack & Co. first started accepting payments with Square. But one thing still caught their eye in their Ecwid admin: a pop-up about the cost they would save per transaction if they switched to Lightspeed payments. I would like that too!

They were hesitant to make the transition at first because they didn’t want anything to go wrong. But they decided to go for it and gradually switched from Square to Lightspeed Payments. As they say, you’ll never know if you don’t try.

Thanks to Lightspeed Payments, they saved on costs and benefited from many other features.

For example, Nikki enjoys being able to process refunds and manage everything from one place, Ecwid admin.

Before that, she’ll need to remember her password to log into Square, find the order, and go through the process; “It’s so nice to be able to open the same app we always use for everything else and be able to refund someone super fast.”

business to (grow)

Ecwid Mobile App was a a game changer for Jack & Co. With their busy schedules, the ability to manage operations from anywhere is invaluable. Using the mobile app, they can view sales, edit orders and products, add discounts and much more more — everything from their fingertips.

As a mom and business owner, time is pretty limited. That’s why it’s great to be in the park and effortlessly activate sales for the day. I often use my phone to track my sales and my kid does a little dance every time he hears it Ha Ching sound. Nikki Schoeny

In house Adaptation for further business development

Did you know you can use leverage? in house Ecwid developers customize your Instant Site beyond the features already offered? Depending on your plan, a certain number customization hours are included or you can purchase additional hours for a fee.

Jack & Co. has its products in around 40 stores and counting, plus its online store (taking omnichannel sales to the next level). So they wanted to be able to see all the map locations displayed on their website. So they hired our customization team to create the order multiple tenancy map and display pins of current and soon rentals.

This is what the interactive map looks like:

The customization highlights their growth and helps customers find the nearest brick-and-mortar store that carries Jack & Co. products.

Support, always by your side

Jack & Co. contacts support whenever they have questions or problems. Nikki likes to use in the product chat support; it’s very useful when you’re on the go or running errands and get an answer quickly.

Support taught them about many new features they didn’t know Ecwid offered. That’s why it’s always good to ask!

I always think to myself along the way, I wish I had this. Then I hop on a chat with a support agent and they tell me they actually have it! Nikki Schoeny

Let’s shed some light on what we’re talking about here.

Selling to wholesalers and customers on one platform

Many Jack & Co stores. are for pick up and buy, but many are also wholesale. Their website was established only for direct customers, not for wholesalers. As a result, wholesalers would order via text, call and email – which is inefficient and error prone.

Because bulk orders were difficult to manage, Nikki asked the support team for a solution. How can our wholesalers order through our website?

The Ecwid support team was quick to help them by activating the features on their store. Wholesalers now have a different login and can order wholesale through it. Jack & Co. now accepts B2B and D2C orders on the same platform, which has greatly improved their workflow.

Shipping locally and globally

Elderberries were initially local and regional, but as sales grew, they began to be sold nationwide. They sold them to people in Guam, Alaska and Hawaii. But at first they didn’t know how to deal with it.

They were used to using a regional carrier just for the Midwest.

“We relied a lot on chat support because I was like, ‘What can I do about this?’ And how do I add different transport options?”

Our support team helped them expand the expedition. “It was almost like you were my right hand; I was really counting on you being able to get our product out there.”

Seamless business growth on Ecwid

Ecwid enabled Jack & Co. manage your growth and expand even further. When complications arise, Ecwid is here to help. Business doesn’t have to be stunning — s the right solution, you can focus on what’s most important.

We hope this story inspires you to push the limits! Want to be part of our next success story? Reach out to us all.